For SS17 FYODOR GOLAN presented a collection that challenges the traditional catwalk format by combining fashion and film CGI technology in collaboration with Miximaliste, thus developing a unique content and viewer experience. They created a CGI animated collection and artificial FG paradise with multicoloured avatars wearing the designs and allowing multiple perspective views in this visually saturated representation.
The digital presentation combined with real-life models blurs the lines between reality and the moving, reacting computer avatars; seeking the real textures to justify the simulated materials and their behaviour to reach their maximal potential; pushing boundaries between nature and plasticization; applying virtual cinematography that is not constrained by the laws of physics; manipulating with this freedom and creating illusions that exist harmoniously with one another.
London-Olios 