We were invited to the premiere of ‘The Spirit of Ecstasy’ at Picturehouse Central in Piccadilly. ‘The Spirit of Ecstasy’ is the first film in a series of fascinating short films from The House of Rolls-Royce, telling how it became the world’s leading and most respected luxury house.
The premiere signals the beginning of a year of celebrations for the House of Rolls-Royce as it prepares, once again, to reset the standard by which all other luxury goods are judged with the arrival of the New Rolls-Royce Phantom later in the year. This landmark moment will also herald the beginning of the second chapter of the remarkable story of Rolls-Royce since its renaissance began in 2003 at the marque’s centre of luxury excellence in Goodwood, West Sussex.
The Premiere: Episode 1 – ‘The Spirit of Ecstasy’
In the first episode of The House of Rolls-Royce series, ‘The Spirit of Ecstasy’, Kate Winslet, the Academy Award winning British actress, retells the story of the muse that has guided and inspired the world’s most celebrated luxury house for the past 105 years. Using cutting edge motion capture and 3D scanning techniques it brings back to life one of the most fascinating legends in the mythology of Rolls-Royce.
Since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, has silently guided every Rolls-Royce and its prestigious owner through momentous events in their lives and the lives of others. She has stood as an elegant presence and witness at some of history’s most notable events.
“The Spirit of Ecstasy has stood on the prow of every Rolls-Royce since 1911, representing ‘the best’ of everything, whilst silently guiding through life those exceptional people who have made our world turn. This is a story that inspires greatness and needs to be told,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Our world-wide search for the perfect voice of the Spirit of Ecstasy led us back to West Sussex, England, where both Kate Winslet and Rolls-Royce, two British icons reside. Kate Winslet brings her great talent to this role.”
The House of Rolls-Royce
The legend of the House of Rolls-Royce will unfold over the year and beyond through further short films as the marque prepares for another landmark moment in automotive and luxury history: the arrival of the benchmark for luxury goods worldwide, the New Rolls-Royce Phantom.
This series of films will serve as a new platform in the ethereal, virtual sphere where followers and devotees of Rolls-Royce can engage further with the marque.
In addition to exclusive early views of the next episodes of the story of the House of Rolls-Royce, those advocates and followers of the marque will be offered the opportunity to attend exclusive Rolls-Royce gatherings around the world. Further news on such events will come next year.