Refuel this Fashion Week at W London – Leicester Square

Soho’s hottest hotel offers LFW fixes with beauty, style and fitness services from WAH Nails, Natura Bissé, DryBy, Gymbox and more…

February 2017: W London – Leicester Square’s renowned Finishing Touches hub is back this London Fashion Week; the ultimate style and beauty pop-up showcasing the biggest trends for 2017. On 18 and 19 February, a team of experts will be offering complimentary pamper services in the heart of Soho, providing fashionistas with the fuel to look good, feel good, go longer and stay later.

W London-Leicester Square’s Finishing Touches schedule:

Saturday, 18 February 2017

Morning (11am – 12pm)

With back-to-basics fitness tipped as one of the year’s top trends, W London has partnered with Gymbox to offer a fast-paced Lactic Jungle class. The workout fuses animal movement and HIIT, featuring moves including crab walks and bear crawls, and promises to re-energise and refuel guests.

After the class, recuperate with the hotel’s FUEL menu (starting from £8). Choose from nutrient-packed energy balls, tea-tox cocktails, including the Peachy Queen and Passion Smash and a FUEL dish such as the Superfood Salad, designed for a delicious boost.

To book please email

All day (10am – 6pm)

Look good and feel good with Dryby’s blow-dry bar, where guests can choose from the latest celebrity-inspired styles to beautify locks ahead of hitting the F-Row. From the sexy, rock chick hair of London, to the beach waves of Rio, DryBy will be offering a collection of five classic hairstyles.

Say goodbye to chipped talons with London’s coolest nail bar, WAH Nails and get red-carpet ready with bold and bespoke designs.

Heading out for a night out on the town? Finish off your look with MDM Flow’s lipstick touch-up, transforming pouts into colourful and kissable lips.

Sunday, 19 February 2017

All day (10am – 6pm)

On Sunday, fuel your glow with a series of revitalising services from the hotel’s AWAY Spa. Skincare partner Natura Bissé will be on hand with its team of beauty experts, offering bespoke skincare consultations. Release your inner goddess with celebrity tan expert James Harknett, who will be offering a self-contouring facial tanning service, as well as giving top tips on how to get the look at home. For some well-deserved pampering, opt for the AWAY Spa’s revolutionary Perfume Colour Therapy massage, set to transport you into instant calm during London’s busiest weekend.

With personalisation continuing to be a major trend on the catwalk, The Makery will be hosting a denim customisation and patch workshop, where guests will be able to try their hand at upcycling their own wardrobe.

All Weekend

Looking for style inspiration? This season, W London has invited designer Anne Bernecker to present “Reuse, Reinvent, Revive – the sustainable Slow Couture Collection”. Each inspiring design showcases reclaimed vintage denim which has been reinvented and revived through luxurious craftsmanship to create unique, one-of-a kind garments.

Across the weekend, strike a pose in W London’s photobooth and get a #WFinishingTouches polaroid print. The best shots shared on Instagram will be in with the chance of winning luxurious prizes, from an overnight stay to a treatment at the AWAY Spa.

Finishing Touches will take over the W Lounge at W London – Leicester Square on Saturday 18th and Sunday 19th February. All services and activities are complimentary with any bar order and available on a drop-in basis*. For up-to-date information on the takeover programme, please visit

*Bar the Gymbox class where booking is required.



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