‘Tender is the Night’ launches Sleep and Lounge Wear Collection

This winter Dr David Jack, London’s leading aesthetic doctor, has partnered with Ahmed Dailami to launch the sleepwear and loungewear brand Tender is the Night.

The brand is inspired by the nocturnal world of sleepless nights by the F Scott Fitzgerald novel. It incorporates a striking palette of dark winter hues, namely deep red and bottle green.

Tender is the Night consists of both men and women’s garments. Made in the UK from luxury British silk and Italian cotton jersey, giving each piece an understated sophistication and comfort. The refined nightgowns are made from Italian Merino wool – manufactured in their British mill. The garments are very soft to touch and the silk adds shine to their deep tone, adding a touch of fine elegance and style.

Each sleepwear set is embellished with 100% natural horn buttons and are available in short and long sleeve options. They are designed to be worn either inside or outside the bedroom and can be worn with slippers or even with a pair of heels looking equally as glamorous! The silk pant with heels in particular presented a very chic and stylish option for how wear sleepwear.

Tender is the Night truly is a British brand. The production line from design to fabrication is entirely British-based, including one of Britain’s last remaining silk weavers. British manufacturers are used wherever possible with locations in London, the Midlands and Wales.

The launch event was held in the exquisite bookstore and café Maison Assouline in London’s Piccadilly.

The setting of this space is truly remarkable and exudes an atmosphere of classic vintage glamour. Portraits of elegant couture gowns and royalty lined the walls above shelves of books of all genres. Many were written of top fashion houses, world exploration, English settlers and the arts. The table décor displayed pirate ships in glass bottles, antique world globes and atlases.

Upstairs where the collection was presented, furniture and fascinating ornaments from different eras dotted the room. Some items included provincial velvet armchairs and couches, a marble Greek statue, a leopard rug, a banjo, a chessboard and rich mahogany timber bookshelves. Although these items seem so mismatched in one room, the deep hues chosen for this Tender is the Night collection tied magnificently with the theme of the Maison.



Emma Sengstock



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