Shore Projects Customisation Bar Launch

001London-Olios were invited to the launch of Shore Projects’ exclusive customisation bar, to showcase the brand’s key USP; the interchangeable nature of the straps. Easily switched between all watch faces from Projects 1, 2 and 3 the brand’s ever-growing strap selection includes coloured canvas, genuine leather, fun polka-dots, mesh and a silicone selection.

Shore Projects also showcased new strap additions at the exclusive event at Soho House,  including four lambs wool styles for winter, and two-tone dual straps, new for SS16. Available in sky blue & tan, black & dark grey, black & cream, khaki & dark green, red & dark red and navy & dark blue, the new combinations are overlaid onto Italian leather, maintaining the high level of craftsmanship Shore Projects has become known for.

Jono Holt, Co-Founder of Shore Projects said, “We wanted to design a customisation bar which will be displayed within our various retailers so customers can fully engage with the brand and have the best possible brand experience, in creating their perfect watch from our full range of over 400 combinations.”

A new yet timeless British brand, Shore Projects was started by a close group of friends in search of a British inspired, simple, durable classic watch.

The brand are continuing their partnership with the Marine Conservation Society, donating £1 to the charity for every watch sold. Their vital work helps increase protection levels for aquatic wildlife and habitats, as well as improve the conditions of British seas and coastlines.

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