Smith & Sinclair, famous for their incredible Edible Cocktails, and Lanique, makers of the unique pink rose liqueur, have partnered up to bring a little bit of colour into those grey dreary autumn days by launching the world’s first Flavour Gallery in London’s Hoxton on November 9th, and until December 17th you are invited to a very special world of art and cocktails.
Among the world renowned artists featured are Terry Pastor, London Loom and Anja Predojevic, each one commissioned to create interactive artwork. Within a multisensorial setting at The Hoxton Basement, the gallery will showcase illuminating light, thermal reactions, groundbreaking art that changes colour, diffuses allures and reacts to its audience.
There will also be a 360° immersive Lanique space within the gallery, where guest will wear headsets to explore the interactive walls, the space bringing the brand and its ‘start the party’ motto to life through an experience that will engage all the five senses.
Lanique will also be unveiling a range of new and innovative, bespoke cocktails, each one playing with Lanique’s delicate blend of ingredients that have been refined and perfected over centuries. Expect Lanique-based dip dabs, inhalable cocktails, edible bubbles and much more.
Emma Sprackling, Lanique Brand Manager, commented:
“Lanique has always stood out from the crowd, since being the drink of choice of the elite of European Kingdoms and Empires back in the19th century. When we relaunched it, a few years ago, we intended to maintain its special character as the drink for parties and exclusive occasions. Partnering with Smith & Sinclair for the launch of The Flavour Gallery is an incredible opportunity and we’re excited to bring art and Lanique to the public in a first of its kind, engaging way. We can’t wait to see visitors discover and play with the amazing installations and cocktails.”
The Flavour Gallery will also feature renowned neon and light artworks from God’s Own Junkyard (Go and visit their shop in Walthamstow – it’s amazing!) and a gift shop selling unique works exclusive to visitors.
The exhibition at The Hoxton Basement, Shoreditch runs from 9th November to 17th December 2017 with tickets on sales now here. Prices start at £15 per night for sessions available Wednesday – Sunday.
Lanique is made with a delicate blend of ingredients that have been refined and perfected over centuries. Its distinctive flavour and dazzling pink colour come from attar of rose – an essential oil extracted from rose petals that’s more expensive per kilogram than gold. Until the 1920s, Lanique was the drink of choice for the wealthy elite across Europe. The recipe, a closely guarded secret, went lost with World War II and recreated only some years ago. Today, Lanique is stocked in the best bars and restaurants across the UK, together with retail outlets such as Harvey Nichols.
Smith & Sinclair was founded in 2014 by Melanie Goldsmith and Emile Bernard. Launching with the world’s first alcoholic confectionery the company has since gone on to collaborate with the likes of Google, Just Eat, Ted Baker and soon John Lewis. Last year, they launched The Flavour Rooms at The Sanderson Hotel and Bluewater Shopping Centre, the latter of which won the UK’s ‘Best Experiential Pop Up’ at the UK Retail Awards.